Gen X reshapes India’s demand story
image for illustrative purpose
Mumbai: GenX, people born between 1965 and 1980, is set to consume over $500 billion worth of goods and services by FY30, emerging as a disproportionately strong driver of premium and durable consumption growth, according to a report by RedSeer Strategy Consultants.
The growth will be supported by a steady rise in per-capita consumption, driven by financial stability, digital comfort and value-led spending decisions.
Preventive healthcare spending by Gen X is projected to reach $73 billion by FY30, growing at a 17% compound annual growth rate (CAGR). Nutraceutical spending is expected to scale to $20 billion, expanding at a faster 25% CAGR, reflecting an outcomes-first approach to wellness and everyday health optimisation. The Gen X beauty and personal care market is forecast to reach $8 billion by FY30, as preferences shift from trend-driven products to treatment-oriented and long-lasting solutions.
